The three-day rendezvous with literature; Brahmaputra Literary Festival (BLF), witnessed participation of more than 150 Indian and international authors in 2017, 60 panel discussions, book releases, readings and cultural events, including film screenings based on books. Our primary agenda was to influence minds & capture hearts of every single booklover in the city while building a relationship with our audience. We executed end-to-end event management which included creative designing for the campaign, event branding, website designing and social media management. Strategic & innovative campaigns were carried out to engage with our audience on multiple platforms - OOH, social media & print media. We also adopted guerilla techniques and engagement strategies to promote the event. We also made it to the headlines when a bus stop was turned into a book shelter wherein one could submit an old book for a new one. The design of the entry gate with an “Open Book” exceeded the expectation of the audience. “The Big Suitcase Sized Book” with event branding placed on the baggage carousel at the Lokpriya Gopinath Bordoloi International Airport, Guwahati grabbed a lot of eyeballs at the airport.