The brainchild of Anoop Khanna, Founder of Priya Communication, Brain Jam is a quiz event conducted every year since 2005 by ace quiz-master, Barry O’Brien. Brain Jam has established itself as one of the most anticipated and successful annual events in North-East India. The event encompasses a 360-degree approach in Publicity and On Ground Activation. Each year the quiz event is based on a different theme and its popularity among people of all age groups has surpassed all expectations to be heralded as the premier quizzing event in the region. The quiz is being conducted for the past 15 years to inculcate the spirit of learning amongst all age groups, witnessed and participated by students, corporate houses, bureaucrats, professionals from the country and is gaining popularity with each passing year. In the year 2007 the father of quizzing ‘Mr. Neil O’Brien while conducting the show with his son and the ace quiz master Mr Barry O’Brien himself quoted that “Brain Jam is one of the biggest quiz show's of our country."