The 12^th edition of the South Asian Games was held in February 2016 in Assam. This gave Northeast India a fabulous opportunity to showcase its culture, tradition and heritage and put Assam on the international map. Our agenda was to instill a sustainable sporting atmosphere across the region, to foster a sense of pride and social cohesion. We were involved in the extensive branding and outdoor advertising of South Asian Games 2016. Venue and city branding of the event was done through various mediums such as hoardings, LED Boards, flags, pole pennants, signage, standees, barricades, gatearchs, dropdown banners, etc. Our focus was to reach out to the key target group across the 3 phases of:

• “The Reveal” - Pre Game branding creative & branding approach.
• “Come Alive” – Branding / Publicity Strategy during the event.
• “The Imprint” - Post event creative & publicity.