For Swachh Bharat Mission – Urban, Assam, we were tasked with creating, designing & dissemination of information through innovative campaigns on various social media platforms like Facebook, Instagram & Twitter. Our primary aim was to publicize & generate awareness about Swachh Bharat Abhiyan as well as encouraging the general public to vote for their state in Swachh Survekshan 2021. We wanted to generate maximum awareness about health, hygiene & sanitation of the state. Publicity through LED Vans in 96 Urban Local Bodies across Assam for Swachh Survekshan 2021 was also implemented during this campaign.