Branding the South Asian Games
CLIENT
South Asian Games 2016
DISCIPLINE
Branding
YEAR
2016
DURATION
12 days
(The brief)
Priya executed branding and outdoor advertising for the XII South Asian Games 2016, one of South Asia's largest multi-sport events, hosted across Guwahati and Shillong with more than 2,600 athletes. As a key branding partner, it delivered comprehensive venue branding across major stadiums, hotels, the Main Press Centre and airport locations.
THE CLIENT ASKED
Create a unified visual presence across host cities and venues, maximize public awareness through strategic outdoor advertising, and deliver branding that reflected the prestige and scale of a major international sporting event.
STRATEGY & APPROACH
Priya executed multi-venue branding and integrated outdoor advertising with consistent visual communication, covering seven sporting venues plus hotels, the Main Press Centre and the airport to unify the Games' identity.
(Results & impact)
Project highlights.
2,600+
Athletes
7
Sporting venues
2
Host cities
12
Days
(Gallery)
Inside the work.
(Explore more)