Getting Assam to the ballot box
CLIENT
Election Commission of India
DISCIPLINE
Advertising
YEAR
2021
DURATION
Multi-phase
(The brief)
Executed under the Systematic Voters' Education and Electoral Participation programme for the Government of Assam, the campaign leveraged creative public engagement to educate citizens on the importance of voting. Through branding, cultural performances, mobile activations and public awareness installations, it reached diverse communities across the state.
THE CLIENT ASKED
Educate citizens about voting and electoral responsibility and encourage informed, active participation, reaching people across different regions and demographics through innovative outreach.
STRATEGY & APPROACH
Priya ran a multi-channel, high-visibility campaign combining branded T-shirts, a 3,000-lamp earthen installation, Brahmaputra sand art, ferry and mobile van branding, roadshows, and cultural acts like puppet shows, flash mobs and street plays.
(Results & impact)
Project highlights.
3,000
Earthen lamps
10+
Outreach formats
5
Activity streams
1
Statewide campaign
(Gallery)
Inside the work.
(Explore more)