Reviving quiz culture across Assam
CLIENT
Numaligarh Refinery Limited
DISCIPLINE
Events
YEAR
2010
DURATION
Multi-phase
(The brief)
NRL's Learn to Earn initiative combined a large-scale educational quiz with skill-development messaging to address the growing skill gap among students. The programme covered 27 districts, 8 competition zones and nearly 4,750 institutions, building through a multi-level structure to a Mega Final in Guwahati.
THE CLIENT ASKED
Revive reading and quizzing culture while creating awareness of education and career opportunities among youth, and enhance NRL's CSR visibility and brand perception across Assam.
STRATEGY & APPROACH
Priya ran integrated communication and regional outreach with a uniform NRL-branded quiz identity, launching via press conferences and multi-channel advertising, then executing district, zonal and state finals capped by a grand finale.
(Results & impact)
Project highlights.
27
Districts
8
Zones
4,750
Institutions
1
Mega Final
(Gallery)
Inside the work.
(Explore more)